Schlender Becoming Steve Jobs The Evolution of a Reckless Upstart into a Visionary Leader 2015

布伦特·施兰德 成为乔布斯:从粗俗暴发户走向卓越领袖 2015

  • Author: Brent Schlender and Rick Tetzeli
  • Pages: 423 pages
  • Publisher: Penguin Random House (PRH)
  • Published in: 2015

Review from The Economist: 真实的乔布斯:乔布斯2.0

Becoming Steve Jobs is a narrative on Jobs' evolution as a manager and leader, as an astute CEO, as a father, and as a visionary with an unparalled sense of what consumers wanted—before they knew what they wanted themselves. But he didn't start out with those skills. When he first left Apple in 1985 and struck out to form his own company, NeXT, he knew little about running a company, holding to a budget, or developing successful products. It was during his years in the wilderness, unsuccessfully launching NeXT and helping to revitalize Pixar, that he learned the skills that would make him so successful upon his return to Apple in 1996.

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